Wednesday, April 12, 5:00 pm - 6:00 pm
BEAM 2nd Floor Conference Room
Edelman Business + Social Purpose (B+SP): Edelman believes that business shoulders a responsibility to deliver both economic and societal benefits. Today’s consumers expect, and demand, that companies lead with purpose and stand for something bigger. This is why we partner with our clients to put purpose at the heart of business and brand - not bolted on, but built-in. From leading brands and companies to cutting-edge nonprofits, Edelman helps our clients drive meaningful change to positively impact their business, consumers and the world – whether through sustainability, brand purpose, corporate citizenship, reporting, and more. Join us for a workshop where we will dive into our process (Social USP™) that helps brands to create social platforms that are differentiating, engaging, scalable, and made to stand out and last. During our interactive session, we take you through Social USP’s™ key steps and provide examples to show how brands can make a meaningful impact through their business.