SMASHD Labs (LA Incubator) (6/5)

SMASHD Labs is a 10-week accelerator program in Los Angeles, led by Troy Carter and the multi-disciplinary team at Atom Factory. We are inviting early-stage companies at the intersection of culture and technology to work alongside our team to accelerate growth. Join us and our roster of world-class mentors for a masterclass in hustle.

We’re known for spotting talent. Whether we’re talking about one of the artists on our roster—Meghan Trainor, Charlie Puth or Kamasi Washington, to name a few—or one of our founder’s many tech investments—including Spotify, Uber, Warby Parker, Dropbox, and theSkimm—we pride ourselves on identifying people with big ideas and telling their story to a global audience. 

Program Details
When: September 6–November 18, 2016
Where: Atom Factory offices in Culver City, California
Who: Up to 7 companies with be accepted into the program, where they’ll work with over 40 participating mentors.

Areas of Focus:
Starting with Why and the Story
Design Thinking & Product Development
The Consumer & Customer Acquisition
The Pitch
Communications Strategy
Marketing & The Art of Influence
Business Development

Our Track Record
Atom Factory is an entertainment company with a mission: to disrupt culture. Founder and CEO Troy Carter represents top artists and maintains investments in over 50 break-out start-ups (see below) in addition to launching, a new venture that combines the Atom Factory’s roots in music, technology, and media with great editorial content. Atom Factory was established in 2010.

Join Us

We’re looking for companies that have the power to shape and catalyze culture. We’ll evaluate potential companies on:

product viability and traction
market opportunity and level of potential cultural impact
founder and team track record and domain expertise

$50,000 investment
Co-working space at the Atom Factory offices in Culver City
Weekly mentor sessions with our network of investors, entrepreneurs, and business influencers in legal, finance, marketing, public relations, and beyond
Dinner sessions with business and cultural influencers
Office hours with Atom Factory staff
Media mixers that allow entrepreneurs to discuss their work with industry leaders